Red Raion’s CGI content enhances PlayOCity, Hasbro and Al Hokair’s FEC

Both sites, in Jeddah and Riyadh, welcome you with Red Raion content production tailor made for Hasbro brands available in the FEC, from Transformers to My Little Pony

Red Raion is proud to announce its participation in the creation of the CGI content of the FEC PlayOCity by Al Hokair Group for Tourism and Development and Hasbro. PlayOCity gives guests the opportunity to immerse themselves in the worlds of Hasbro brands including Transformers, My Little Pony, Tonka, Power Rangers, Forza 4, Hippos, in a 6,000-square-foot area across two sites. 

Red Raion's experience and expertise were fundamental for the creation of the two entrance arches of both PlayOCity sites, in Riyadh and Jeddah. The contents created consist of a sequence that celebrates the Hasbro licenses, with the typical quality of the works created by Red Raion, animated to take advantage of the supports at the entrance to the FEC. 

"It has been an absolute pleasure to collaborate with Red Raion," stated Majed Al Hokair, Chairman of Directors in Al Hokair Group. "Their exceptional expertise, unwavering dedication, and steadfast commitment to delivering high-quality results have played a pivotal role in the outstanding success of the PlayOCity powered by Hasbro in Boulevard World, Riyadh, as well as our latest PlayOCity attraction in Jeddah."

“Collaborating with Al Hokair Group, a global entertainment authority, is a source of great satisfaction for us" - declared Valeria Rizzo, Chief Brand Officer at Red Raion. - "Furthermore, being able to work with such iconic characters from Hasbro licenses gave us a great sense of proudness with the work we have been doing since our foundation. We are happy to have enriched both PlayOCity sites with our ability and expertise”. 

Do you want to be the first to know about our latest news and access our exclusive content?

Join the Red Raion Club for free by subscribing to our newsletter!