Here’s why to know them is to avoid themIf you own a non-themed venue, such as a mall, a small amusement park or any entertainment center that hasn’t got a specific theme, you understand the potential of a digital attraction to entertain your guests. And you probably already know what kind of experience people look for when visiting such places (spoiler: it’s licensed titles!). So, once you get your media-based attraction, you have to decide which content to buy, how many titles you need, and to understand which genres your target will love the most: adventure? horror? fantasy? Making the wrong choice is incredibly easy, because there is such a wide variety of titles around and one thing is for sure: they can’t all be good. Some of them are too long and result boring to the public - and boring is the exact opposite of what you want them to be; some of them are just plain old and your guests will notice it; some of them come directly with the simulator, and they have been used by so many other venues that six out of ten visitors who come to your place will have likely experienced them already, thus classifying you as cheap and second-rate. It’s as if you find yourself in a locked room with several doors, but only one of them hides a treasure chest - the other ones will lead you to a ravine that it will be difficult to climb back up. What to do then? Until a few years ago, the only way to get a CGI title was to lease it from a distribution company. Things have changed now, but chances are you have already had to deal with distributors in order to get new content.
How to recognize distribution companiesWhat is a distribution company and how does it differ from a production company? Basically, a production studio creates the content, whereas the distributor sells it. But why should you prefer one over the other? What difference does it make to you? You should know that distributors exist because generic CGI studios are usually composed of “technicians” who are often unable to promote their own products. This means that distribution companies basically act as brokers, relying on generic and/or local CGI studios to produce the content they sell. This makes it actually easy to recognize distribution companies: you just need to visit their websites and look for the content they sell. Pay attention to these features:
- Do they showcase a huge number of titles?
- Are they all different in style from one another?
- Do they only release one title a year?
- Are these titles produced by other companies than the one selling them?