On the opening day of IAAPA Expo Asia 2025, we officially revealed the title of our next movie for licensing: Beauty and the Beast - Once Upon a Mess!

A fresh take on a story the world knows by heart, Once Upon a Mess reimagines the classic tale with a comedic twist. Far from a traditional retelling, this reinterpretation breathes new life into iconic characters through unexpected humor, mischievous plot turns, and a decidedly offbeat tone.

“We wanted to do something truly unexpected with one of the most recognizable fairy tales of all time,” said Valeria Rizzo, our Chief Brand Officer. “This isn’t the Beauty and the Beast we all grew up with: it’s louder, funnier, and wonderfully chaotic adventure for the characters we all know and love. It’s a whole new storytelling on an iconic, classic IP, and we couldn’t be more excited to share it.”

Beauty and the Beast - Once Upon a Mess will be available soon in 5D, VR, dome, and flying theater formats, ensuring that audiences worldwide can experience the fun from every possible perspective.